Ahead of TV talks in the next decade, Big 12 likes where it stands as 'ballerina' of power five (DMN)

[huskymedic]

Ahead of TV talks in the next decade, Big 12 likes where it stands as 'ballerina' of power five

>>The expiration of TV deals has triggered college realignment in the past, and the Big Ten, Pac-12 and Big 12 will all be negotiating new contracts in the next six years.

Cue the ominous music.

For now, Big 12 Commissioner Bob Bowlsby doesn't see the same seismic shifts occurring.

"Most of the changes were due to trying to capture cable markets. I think the migration is away from cable markets and toward digital consumption, streaming consumption," Bowlsby said Thursday at the conference's spring meetings.

"So I think the prime mover is probably less present now and will be less present in the future.<<

 

[Rufus]

I’m sure the Big Ten would like to take Oklahoma and Texas from the Big 12 to increase its own digital consumption and streaming consumption.

 

[whaler11]

I’m sure the Big Ten would like to take Oklahoma and Texas from the Big 12 to increase its own digital consumption and streaming consumption.

Texas and Oklahoma would have to bring about $140 MILLION A YEAR to the the Big Ten to even net the current Big Ten schools another two million each. Nobody is joining the Big Ten.

 

[Guapo]

Texas and Oklahoma would have to bring about $140 MILLION A YEAR to the the Big Ten to even net the current Big Ten schools another two million each. Nobody is joining the Big Ten.

Thank you. It's amazing how many people don't get this basic idea.

 

[UConnJim]

Texas and Oklahoma would have to bring about $140 MILLION A YEAR to the the Big Ten to even net the current Big Ten schools another two million each. Nobody is joining the Big Ten.

You are correct in today’s captive cable subscriber model. The Big 10 exploited this model perfectly by getting cable subs to pay for their cable channel even if they don’t watch it. The model is changing, but it is not totally clear what the model is changing to. If the model becomes customers select the channels they want, then schools like Texas and Oklahoma become very valuabale as their combined fan bases are large and they would be willing to pay a lot to watch their schools. For the Big 10, if they could not force the BTN on NYC and New Jersey and had to rely on customers in those markets to purchase the BTN, Rutgers becomes a financial albatross and Big 10 revenues take a big hit.

My guess is that the Big 10, PAC 12, and SEC have been eyeing Texas and Oklahoma as expansion candidates and the conferences understand that the cable model is changing and they are thinking about what will happen in the future. Texas and Oklahoma would bring attractive games that fans want to watch and they have large and engaged fan bases.

 

[whaler11]

You are correct in today’s captive cable subscriber model. The Big 10 exploited this model perfectly by getting cable subs to pay for their cable channel even if they don’t watch it. The model is changing, but it is not totally clear what the model is changing to. If the model becomes customers select the channels they want, then schools like Texas and Oklahoma become very valuabale as their combined fan bases are large and they would be willing to pay a lot to watch their schools. For the Big 10, if they could not force the BTN on NYC and New Jersey and had to rely on customers in those markets to purchase the BTN, Rutgers becomes a financial albatross and Big 10 revenues take a big hit.

My guess is that the Big 10, PAC 12, and SEC have been eyeing Texas and Oklahoma as expansion candidates and the conferences understand that the cable model is changing and they are thinking about what will happen in the future. Texas and Oklahoma would bring attractive games that fans want to watch and they have large and engaged fan bases.

Those paydays are huge because of people who don’t consume the content pay the frieght.

The cable model is changing to fragmentation led by a couple of super powerful streamers. If these conferences have to go out and generate their revenue more directly - good luck - because there isn’t anywhere on the pricing curve that gets them what the cable bundle does.

The revenues these conferences generate are under two huge pressures. The first being the bundle’s challenges. The second being that the people who care about college sports are getting old fast and the younger generations clearly do not gaf.