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Message: [QUOTE="kibblesnbits, post: 4758905, member: 97"] So next year cable companies are going to announce to all their customers in Texas that we are moving the ACCN from an optional add-on to the basic packages (and forcing them to pay for it) because SMU is now in the league? Cable companies are desperately trying to keep down costs and hold onto subscribers. ESPN used to have complete leverage in negotiations with cable companies (just as cable companies had complete leverage over consumers) but those days have passed. Negotiating a deal that forces even more ESPN product into the "everyone must pay" category would be incredibly stupid since they know very few customers will be interested in the additional content. [/QUOTE]