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Message: [QUOTE="Nostical, post: 4733975, member: 749"] Not sure what’s driving the ESPN theater concept, but the only thing that makes sense to me sounds like ESPN wants to create a multitude of local “sports book like” viewing experiences at local theaters. Given the ability to conveniently bet on line, the group dynamic of gathered attendees who would be cheering on (for example) every completed or dropped pass (I have the “over” on completions—you have the under) might be a compelling tribal experience. Without that component, why would anyone leave their couch or their local bar. It could result in lots of mutually beneficial marketing arrangement’s with theaters and Espn’s official betting site (free parking? if you buy $X amount of food/drink at theater—and bonus bets if you download and bet with Espn’s partnered betting site). By using their betting site interactively from your seat, there could be on screen projections of betting trends in the theater. All that constant cheering might work in a stand alone theater but not sure about a multiplex. Bottom line, sounds like a dumb (and desperate?) idea by ESPN right now but who knows. Seems like a long shot, but dumber ideas have ultimately become new paradigms. [/QUOTE]