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Message: [QUOTE="Pudge, post: 2772632, member: 364"] Here's a simple rule of Value. It is not about not having a second bidder. It is the fact that ONE Product (AAC football and basketball) having 1/20th (or less) the annual or per game payment than the ACC/B12/Pac12 ... and still filling like time content during the prime viewing. You think the less than $3m per school was fair. It never was. The Network got a bargain. This time they are going to pay a smidge more ... and love it. Because REGARDLESS of where we are watching the streaming (Netflix, Amazon or whatever you dream), there still are eyeballs willing to watch a solid UCF team play whomever ... or Houston ... or UConn (if we rise to 2009 level). I think sports executives know that. So, lacking a second bidder is not as important as putting AAC College Football (think USF v UCF) or AAC College Basketball (UConn v Temple) on for that Saturday ... versus WNBA or Australian Footie or whatever. [/QUOTE]