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Message: [QUOTE="pj, post: 2769903, member: 2524"] ESPN having so many holes to fill is why they can compel ESPN to pay up at least to the level they can get other networks to pay a la carte. And if they can persuade ESPN that that level is higher than it really is, they can get ESPN to pay in the $7-10 mn range. B10 showed how it's done by getting the Fox deal on part of their content at a high number, setting the market for ESPN. If the AAC can get a second bidder to do a publicly announced deal on a piece of content, they can extract a better bid from ESPN for the rest. [/QUOTE]