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Message: [QUOTE="billybud, post: 2879392, member: 3850"] Even the ACC was taken by surprise by the importance of football... Swofford said that up through the 90's, that basketball earned more than football...then the tide turned. Swofford said, in 2012, that 80% of the rights monies were from football. From 2012: "In the ACC, there is a legitimate divide, or battle lines drawn if you will. North Carolina and Duke sit on one end of the spectrum while Florida State, Clemson and Virginia Tech fall opposite of them. That line cuts through the sand at "what's most important" for a university community to strive for greatness, in the athletic realm. For Florida State, Clemson and Virginia Tech the answer is simple, football is where they have constructed their identity and how they are building their brand. On the UNC and Duke side, they have opted to tie themselves to basketball. Well, in the wake of expansion and the numbers piling up with television, we have a clear right and wrong. A winner and a loser of sorts. A right way and a wrong way. The writing is on the wall. In growing a basketball first league the ACC has effectively limited itself from cashing in the way other conferences have. For all of the passion and the zeal the pockets of fans have during college basketball season; they do not move the meter the way college football does. At least not in the regular season. As a conference the ACC backed the wrong horse and it is a little late to climb aboard the football train. What happens next is anyone's guess. Certainly pulling Notre Dame in would be great, but the Fighting Irish have no need to make that move until they are at the end of their rope in the big picture. All you can do is recognize your mistake and hope to fix it in the future. In the case of the ACC, they have to hope they can fix it before things get to a point of no return. As teams look for a way out, a way to make more money, the ACC must come up with a strategy to improve their marketable product. Losing Florida State, Clemson or Virginia Tech would only serve to further dilute and devalue the football product. That makes the next move in conference expansion even more important for the ACC as they fight to correct their issue." [/QUOTE]

Verification: First name of men's bb coach