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Message: [QUOTE="auror, post: 2577999, member: 1329"] His deal was extended in the AAC and no athletic budget numbers have changed in the interim (other than attendance, which you hope to fix with a new coach), and I disagree that the new TV contract will be worse considering our conference's football has been competent. We still won't get a crazy number since the market is trending down, but our original number was soooo below market value due to the newness of the league. Providers need value content, and they can pay our conference more while still being at a value relative to some of the other power conferences and other sport/league options. Consider that the direction of the athletic department is even more plain to those inside it. Do they 1) try to make the best hire at a significant lower salary and essentially concede defeat and hope for a miracle. $1.5 mil range. 2) Find the money (boosters, whatever it takes) to bring in a name or promising candidate that will sell season tickets and generate excitement in an effort to turn the program around. $2-2.5 mil per year. Maybe the money just isn't there. But I've been following college sports long enough to know that usually they find a way. [/QUOTE]