A Different Look For Our Paige

[RockyMTblue2]

$67k per internet message unit will buy lots of Duds!

One of her sponsors:

 

[Gus Mahler]

Shouldn't it be "Built Differently"?

 

[PacoSwede]

what the heck is she saying? the music is absurd

 

[JordyG]

Why is it in so many of these messages and commercials the (so called) music drowns out what is being said? Because more often the music and the style is the message.

 

[HuskylnSC]

Shouldn't it be "Built Differently"?

Built differently is past tense. Build Differently is future tense. No woman I have ever met is satisfied with their looks and are interested in a change that is beneficial. So the marketing message is that you can build yourself differently than you are now with our help.

 

[HuskyNan]

Bad sound mixing.

 

[Zorro]

Arguable point, but I think in this context, "built different" is correct, since the difference refers to the finished product and not the method of construction.

 

[DrummerDee]

You guys will argue about anything. Just enjoy Paige.

 

[Bama fan]

Built differently is past tense. Build Differently is future tense. No woman I have ever met is satisfied with their looks and are interested in a change that is beneficial. So the marketing message is that you can build yourself differently than you are now with our help.

I think you would need to add the auxiliary verb "will" to make the future tense of build. Seems the question being asked is should the adverbial differently be used. But "built different" is a slang usage attributed to Kevin Hart in a 2015 text. It soon became a meme and was applied to Dwayne Wade of the Miami Heat the following year. She looks like a young woman now, not a girl anymore. Classy all the way.

 

[Gus Mahler]

Built differently is past tense. Build Differently is future tense. No woman I have ever met is satisfied with their looks and are interested in a change that is beneficial. So the marketing message is that you can build yourself differently than you are now with our help.

So you agree that it should be "differently" instead of "different"?

 

[Gus Mahler]

I think you would need to add the auxiliary verb "will" to make the future tense of build. Seems the question being asked is should the adverbial differently be used. But "built different" is a slang usage attributed to Kevin Hart in a 2015 text. It soon became a meme and was applied to Dwayne Wade of the Miami Heat the following year. She looks like a young woman now, not a girl anymore. Classy all the way.

Yes, I took it as slang. I'm not up on my memes, I guess.

 

[TeamFirst!]

Doesn't seem like the best brand messaging but I guess it works with kids.

 

[Jaydumo20]

You guys will argue about anything. Just enjoy Paige.

Yes! We are here for basketball. Who cares about Grammar? It's not relevant at all. When you've entered into the world of social media you've basically waived all claims on proper syntax. It's a world of gifs, acronyms, and tweets. Let it rest. (Let's go PB!)

 

[HuskylnSC]

So you agree that it should be "differently" instead of "different"?

I think you would need to add the auxiliary verb "will" to make the future tense of build. Seems the question being asked is should the adverbial differently be used. But "built different" is a slang usage attributed to Kevin Hart in a 2015 text. It soon became a meme and was applied to Dwayne Wade of the Miami Heat the following year. She looks like a young woman now, not a girl anymore. Classy all the way.

No to both. The statement is phrased this way for marketing purposes and the grammar inconsistencies are intentional to get you to stop and think about what they mean. So obviously it works. It is now and advertisement etched into your memories for a long long time.