Honestly, I'd rather have a super late start time than some random slot in the afternoon. Allows for a regular Friday and then just lock into the game at night time. Also, for me, I was able to go out and watch the 7 PM games before heading home for the UConn game, so Friday night was a nice mix of socializing and being a hobbit-esque college basketball sicko.
I gotta say, both games I did a 15 minute halftime power nap and it was pretty glorious. By that time, my wife was asleep upstairs, so just 15 minutes on the couch with a blanket, the two cats, very nice.