I think it's super naive to think UConn isn't competing with NIL dollars to players.
Sure UConn is king when it comes to exposure, SC is probably on that level, not sure anyone else really is. But if TCU offers you $300k to play ball for a year and UConn offers $10k and exposure are we to think said player is going to pass up that kind of money to get a few more games on TV?
I think in this day and age you have to be in the ball park. The coaching, culture, branding, exposure - all of that is secondary. It can push thins over the top, say TCU offers 300k and UConn offers 250k - ok yeah maybe that is close enough to say, you know what? Lemme chase a ring and get the best coaching possible and exposure for a 50k discount. But IMO you have to be in the ballpark unless it's a super unusual case. Girls are making more playing in college than the W. It's not like you can say I'll take a significant pay cut today to get better coaching and exposure because I'll make it up on the back end when Im in the W.