The women's game is growing. The men's game required investment. It wasn't always a worldwide sport. It required star power and marketing. The NBA almost died until Magic & Bird came along, then Jordan brought it to another level. He, too, had a "hype machine" to match his once-in-a-generation talent.
The women's game requires marketing and stars as well. But if you don't think it's growing, you're not paying attention. The skill level of some of these young girls is off the chart. These girls can now dream about a career playing basketball, because they've seen others do it. Ratings will not stay flat, nor will they grow on a straight incline, they will be up and down and grow over time....just like the men's ratings.
Looking at the sport, ratings, etc. in one-year increments is a waste of time.