“Fall” 2021 TV Viewership | Page 4 | The Boneyard

“Fall” 2021 TV Viewership

MSGRET said:
What gets me is that it was on a Monday night and the highest numbers were on ESPN and not ABC. There are a lot more people that get ABC vs ESPN.
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Probably because ABC gets 5x the viewers from American Idol which airs in the same time slot. Even WWE wrestling airing at the same time as our game had much higher viewership.
 
hoopsfan22 said:
Probably because ABC gets 5x the viewers from American Idol which airs in the same time slot. Even WWE wrestling airing at the same time as our game had much higher viewership.
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Whatcha gonna do when Huskymania runs wild over you?!?!?!?!?!

Flexing Hulk Hogan GIF by WWE
 
TheFarmFan said:
It's wild how much viewer pull legacy programs like UConn and Tennessee have. The only other games in the same ballpark were the Iowa upset and SCAR's game against Miami, both of which were on ABC, and therefore presumptively likelier to draw viewers.
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I think it is more to do with underlying loyal fan base that was built over decades than rivalry. Most active WCBB forum - Uconn, second most active - TN.

Walz has done great with building Louisville, Dawn with building SC, but Pat and Geno both started 3 decades ago.
 
CL82 said:
One of these things is different than the others:
View attachment 74774
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so the two largest audiences recently are games with us, and with creighton?
ca-ching! suck an egg you non big easters. and get sum eyeballs too cuz a little help would be appreciated, and pulling the sled requires more than just one dog. mebbe put up a qc code on ur broadcasts for a free hotdog at arby's, or a free pint of original, best in class, New England maple syrup.
 
ClifSpliffy said:
so the two largest audiences recently are games with us, and with creighton?
ca-ching! suck an egg you non big easters. and get sum eyeballs too cuz a little help would be appreciated, and pulling the sled requires more than just one dog. mebbe put up a qc code on ur broadcasts for a free hotdog at arby's, or a free pint of original, best in class, New England maple syrup.
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Keep in mind that Creighton was on ABC, which inherently increases viewership. UConn’s 1.1 million viewers was on ESPN. The fact that it comfortably surpassed every ABC game is noteworthy.
 
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And for those who still wonder why WCBB isn't on the same financial reward system as the MCBB:
1 Duke-Michigan State 11.2 million viewers
2 Michigan-Tennessee 9.8 million
3 Kansas-Creighton 8.8 million
4 Villanova-Ohio State 8.6 million
5 North Carolina-Baylor 7.1 million viewers.

That is a huge difference in viewership. On the Plus side of the equation, The WCBB broadcasting rights are expected to fetch $97-121 million on its own when the contract expires in 2024. Maybe then, the Tournament can payout to the schools.
 
DefenseBB said:
And for those who still wonder why WCBB isn't on the same financial reward system as the MCBB:
1 Duke-Michigan State 11.2 million viewers
2 Michigan-Tennessee 9.8 million
3 Kansas-Creighton 8.8 million
4 Villanova-Ohio State 8.6 million
5 North Carolina-Baylor 7.1 million viewers.

That is a huge difference in viewership. On the Plus side of the equation, The WCBB broadcasting rights are expected to fetch $97-121 million on its own when the contract expires in 2024. Maybe then, the Tournament can payout to the schools.
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Can you post the stations along side the viewer numbers? If those are CBS games they have a pretty big baked advantage. If on the other hand they are TBS or, especially truTV games then the viewership number is even more impressive.

I have a healthy skepticism about the $97-$121 million estimate. I read the consultant report and it really was not based upon tangible factors such as viewership and sponsor interest. hopefully, it is correct, because that is good for the sport, and particularly good for Connecticut who is the one of, if not the, biggest draws in women’s basketball.
 
CL82 said:
Can you post the stations along side the viewer numbers? If those are CBS games they have a pretty big baked advantage. If on the other hand they are TBS or, especially truTV games then the viewership number is even more impressive.

I have a healthy skepticism about the $97-$121 million estimate. I read the consultant report and it really was not based upon tangible factors such as viewership and sponsor interest. hopefully, it is correct, because that is good for the sport, and particularly good for Connecticut who is the one of, if not the, biggest draws in women’s basketball.
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All of those games were on CBS. The Final 4 is on TBS this seaason.
 
3/26 Notre Dame-North Carolina State ESPN 1,047,000
3/26 Studio Show ESPN 1,006,000
3/26 Indiana-UConn ESPN 1,347,000
3/26 Tennessee-Louisville ESPN2 879,000
3/26 Studio Show ESPN2 573,000
3/26 South Dakota-Michigan ESPN2 821,000
3/27 Creighton-South Carolina ESPN 1,070,000
3/27 Texas-Stanford ESPN 1,289,000
3/28 UConn-North Carolina State ESPN 2,037,000
3/28 Michigan-Louisville ESPN 1,607,000

Interestingly, some of these games did slightly better among female than male viewers in a demographic measuring group (18 to 49 or 12 to 34).
 
awhom111 said:
3/26 Notre Dame-North Carolina State ESPN 1,047,000
3/26 Studio Show ESPN 1,006,000
3/26 Indiana-UConn ESPN 1,347,000
3/26 Tennessee-Louisville ESPN2 879,000
3/26 Studio Show ESPN2 573,000
3/26 South Dakota-Michigan ESPN2 821,000
3/27 Creighton-South Carolina ESPN 1,070,000
3/27 Texas-Stanford ESPN 1,289,000
3/28 UConn-North Carolina State ESPN 2,037,000
3/28 Michigan-Louisville ESPN 1,607,000

Interestingly, some of these games did slightly better among female than male viewers in a demographic measuring group (18 to 49 or 12 to 34).
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More than 2,000,000 for the NC St game. Impressive and about 25% greater than the next highest viewed game on this list.
 
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Only a 400K drop off from UConn/NC State to Michigan/Louisville, which is also great. Probably helped that when the audience was dropped in, it was clearly another competitive game.
 
I will be very curious how the viewship for the games are on Friday, which isn't noted as the best night of the week for tv viewing. Add in the fact the UConn game is later at 9:30 (or later) and it will be interesting on how it fairs.
 
DefenseBB said:
I will be very curious how the viewship for the games are on Friday, which isn't noted as the best night of the week for tv viewing. Add in the fact the UConn game is later at 9:30 (or later) and it will be interesting on how it fairs.
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I think the double blueblood game will attract more views than the rising elites.
 
IMO more people will watch if they anticipate a close, well played game instead of a blow out.
 
DefenseBB said:
And for those who still wonder why WCBB isn't on the same financial reward system as the MCBB:
1 Duke-Michigan State 11.2 million viewers
2 Michigan-Tennessee 9.8 million
3 Kansas-Creighton 8.8 million
4 Villanova-Ohio State 8.6 million
5 North Carolina-Baylor 7.1 million viewers.

That is a huge difference in viewership. On the Plus side of the equation, The WCBB broadcasting rights are expected to fetch $97-121 million on its own when the contract expires in 2024. Maybe then, the Tournament can payout to the schools.
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Progress.

BUT also reflective of the distance WBB has yet to travel to even approach a tiny proportion of the total basketball market

Glass 5 per cent full or 95 per cent empty....these tiny steps are encouraging.

Realistically the time horizon to significantly move the needle to expanded audience, viewership, engagement and market is generational

I am wondering if recent developments:. transfer portal, NIL, visible activism (social justice, Rooney rule, branding, etc) will accelerate progress, hinder progress or are natural evolutions that reflect rather than lead changes in the scale and scope of WBB.
 
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The ESPN /AAC media rights deal would have put many UConnWBB games behind the ESPN+ paywall. ESPN wanted to use UConnWBB and other UConn sports to prop up its streaming service. So much ESPN bias. That was the final straw. UConn left the AAC and returned to the Big East which has a media rights deal with Fox/CBS.

ESPN still broadcasts UConn regular season road games at ACC/SEC/Big10 schools and, of course, during the NCAA tournament. ESPN continues to maximize its coverage of UConn because of ratings. I hate that ESPN benefits.
 
3/31 College Slam ESPN 572,000
4/1 Pregame ESPN 461,000
4/1 Louisville-South Carolina ESPN 2,047,000
4/1 Studio Show ESPN 2,092,000
4/1 UConn-Stanford ESPN 3,110,000
4/1 UConn-Stanford ESPNU 118,000
 
So it seems obvious from this thread that UConn is good for women’s college basketball viewership and exposure. They should just play all postseason tournament games in Storrs. It’s for the good of the game.
 
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CL82 said:
So it seems obvious from this thread that UConn is good for women’s college basketball viewership and exposure. They should just play all postseason tournament games in Storrs. It’s for the good of the game.
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Viewership crashed during UConn’s most dominant period. It rebounded this year when UConn has a nemesis.

What was Batman without the Joker?
 
visitingcock said:
Viewership crashed during UConn’s most dominant period. It rebounded this year when UConn has a nemesis.

What was Batman without the Joker?
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Wait, what? Are you saying what most of us fans on here have been saying about your fanbase for since 2016, that you shouldn't be taken seriously? Ok, I like that and will be glad to just ignore most the SC comments....

Happy Evil Smile GIF by Out of Office
 
Here are the numbers in equivalence to the rest of the thread:
4/3 Pregame ESPN 1,075,000
4/3 UConn-South Carolina ESPN 4,465,000
4/3 UConn-South Carolina ESPN2 218,000

The game did substantially better among female than male viewers in the 12-34 age range. Sometimes I am not sure whether to interpret that as overperforming on the female side or underperforming on the male side.
 
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