UConn announces Chris Grosse as Senior Associate Athletic Director for External Strategy

[navery12]

Official title is Senior Associate Athletic Director for External Strategy. Came from Penn State, and got rave reviews on everything he did there. UConn Class of 2005 as well

 

[huskymedic]

-> Grosse will oversee the creative content, marketing and fan engagement, strategic communications and video services departments in his new role. Grosse (Gros-see), a 2005 UConn graduate, returns to his alma mater after serving as the assistant athletic director for marketing and fan experience at Penn State University since September of 2018. <-

-> In his role at Penn State, Grosse oversaw the marketing department and its initiatives for the Nittany Lions' 31 varsity programs. Grosse and his staff focused on fan experience, game attendance, revenue generation, consumer insights and digital marketing initiatives.<-

-> Prior to Penn State, Grosse served as the assistant athletics director of marketing and director of marketing at Georgetown for four years. He spent five years at the United States Naval Academy as an associate director of marketing, promotions and corporate sales.

Grosse began his career as a marketing assistant at Florida State University while working on his master's degree before serving as assistant director of marketing and promotions at New Mexico State University.<-

 

[navery12]

Fun A Dime Back tweet from 2019, it's all coming together

 

[tykurez]

I’m the same class as Chris - had a bunch of classes together as well. Really good dude. Excited for him.

 

[karstenkibbe]

Yeah. I like this guy already.

 

[GotNets?]

Seems like a good hire — sounds like NIL isn’t part of the purview though right?

 

[Storrs South]

Seems like a good hire — sounds like NIL isn’t part of the purview though right?

More marketing focused. He's been known to really nail promotion events for fans for games.

 

[tcf15]

 

[HCCForever]

Loved the free ticket if they say no on proposal night. Should have added a few beers however.

 

[prankster]

Obvious mis-spelling.

Senhor Associate Athletic Director......

Thank you for your interest in UConn Athletics.