The not so hidden message is that media will be paying individual schools/brands eventually. The B1o/SEC will obviously resist it where schools like Texas, Oklahoma, and even BYU/ND/UConn/Boise St will be in favor of it. The tipping point will be that big brand schools need to play someone. How will that work? Will conferences adopt an uneven distribution model? Will they stop requiring networks to feature lesser schools? Will networks start offering big dollar incentives to schools to abandon the conference contracts? Will these premium brands mostly play each other?
I don't think it will happen quickly if at all but, who ends up with broadcast and streaming rights when this current contract round expires.
The AAC and lesser conferences will decide first. If the next offer for AAC rights is no better than the current one, UConn should demand to negotiate on its own. Any 12 game FB schedule wouldn't be much worse if there are enough schools looking to fill their own content obligations. Same for BB.
The hiccup is that the conferences and TV control all the bowl slots in FB and most all of the BB tournament bids. You need access to both in order to survive, even if your name is Notre Dame.