NIKE: with KLM, DT, Sue, Tina, EDD, Jewel, and More

[JavaMan]

‘IF YOU LET ME PLAY’ INSPIRES GIRLS

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Nike targeted girls’ sports and the need to establish a level playing field in 1995. That year it launched its thought-provoking television commercial, “If You Let Me Play.” The provocative ad featured young girls sharing the importance of being allowed to participate in sports with statistics such as “If you let me play, I will be 60 percent less likely to get breast cancer; I will suffer less depression, if you let me play sports. I will be more likely to leave a man who beats me.”

The campaign was seen by 73 million viewers and triggered an outpouring of mail and phone calls to Nike’s headquarters. It also received praise from a variety of organizations, such as Girls, Inc. and the President’s Conference on Youth, Drugs and Violence.

The ad’s theme resonated with then-teenager Diana Taurasi, who has become one of basketball’s most accomplished athletes. She’s earned three NCAA championships, three WNBA titles, three Olympic gold medals and five Euro League titles. Taurasi led the University of Connecticut Huskies to win 95 percent of their games (139) from 2000-2004, while closely informing the team’s product evolution in both uniforms and shoes.

[LINK]

 

[MilfordHusky]

There used to be a HUGE poster on the outside of Niketown in Seattle. I loved walking by and seeing it. Was it one of the stars on the Mariners? Nope. Was it a Seahawk? Nope. A Supersonic? Nope. It was Sue Bird, several times larger than life.

http://www.wnba.com/storm/news/Bird_Honored_at_NIKETOWN-85753-221.html