Not really the right philosophy to take if you're the UConn athletic department - the idea when marketing a product for more successful gains/position is to understand what is required to get the passive fan over the line, to introduce new fans. You need a better product. I could care less if the "true fans" stick by - I am sucked into a program/franchise/sport when there is a buzz surrounding it. If Uconn trends towards irrelevance, like it's going backwards and it feels like the administration is doing nothing about it, then it will be
d@mn hard to stay engaged despite whether you're a "true fan" or not. That inertia can be tough to reverse and revenue will correspond. So while it's great seeing the true fan remain loyal, that approach will result in a mid major. It's like Kellogs realizing raisin bran's old packaging will hold the true consumer, who is probably closer to dying off, rather than evolve.
Football feels stale as h#ll right now - losing undynamic football. I'm not going to a football game just because it's Uconn, I'm going to watch something that's entertaining to watch that has some buzz around it. And I'm likely in the masses.
The hardest part for Uconn marketing is that if the programs don't feel relevant, there are so many other options locally(pro sports, etc). You can become an afterthought quickly. When you live in Lincoln, Nebraska, you are limited. And the fact that Uconn programs have been on the upswing for so long now - now that it's all going in reverse, the spoiled effect is hard fend off.