One odd thing about most articles on this topic is that many writers think that students will stay close to home rather than pursue attendance at better universities. That has never happened. Most students will attend the best school they can get into, even if they have to go a few states over to attend it, UNLESS, it is a lot cheaper to attend a lower rated school. Basically, lower ranked colleges have to buy students. Those schools will look into every bucket of cash, including the athletic department, to fund this.
I bring this up because the SEC schools' long-term financial situation is not as rosey as sports writers indicate.