As I wrote last fall, the Big Ten's addition of Rutgers and Maryland was motivated more by its existing product than either of the new members. While Rutgers gives the Big Ten a boost in the New York/New Jersey market, the real victory is being able to showcase bigger products like Ohio State, Michigan and Penn State more often. New York has the University of Michigan's third largest concentration of alumni outside of Detroit and Chicago. Ohio State has more alumni in New York than any other out-of-state region except for Washington D.C./Northern Virginia. Penn State has nearly 30,000 alumni in the New York-New Jersey market.
The Big Ten has made not only New York, but the entire northeast corridor its top priority in the next few years as it starts the process of negotiating what will be a massive new television contract.
http://espn.go.com/blog/acc/category/_/name/big-ten-conference
The Big Ten has made not only New York, but the entire northeast corridor its top priority in the next few years as it starts the process of negotiating what will be a massive new television contract.
http://espn.go.com/blog/acc/category/_/name/big-ten-conference