bl,
I do think you are ignoring that one's perception can be influenced by not only how we perform but by the "image" we make for ourselves. Otherwise the entire advertizing industry is bunk. And Louisville's move to the NCAA was as much about image as performance. Head to head, based on actual performance, UConn won everything from head to head competition in virtually every sport, to market, to academics. By every rational measure, UConn was the better and more logical choice. But the perception was out there that Louisville was a "football school" and that they had a big 12 invite essentially in the mail and they had a plan to upgrade academics. Result: UConn is in the Big East 3.0 while Louisville is in the ACC.
I think this is very important. As someone that fully believed that UConn was heading to the ACC after Maryland defected, it was pretty stunning how Louisville soared ahead at the time. Looking back, though, I saw these as being major factors in how it all went down:
(1) As freescooter noted, the perception was that Louisville was the "football" choice in a situation where the ACC had to be perceived itself to be making the best "football move".
(2) That perception was based on a combo of tangibles and intangibles (so it's not entirely fair to say it's *all* about "image"). Louisville's attendance, historical track record for traveling for bowl games and current performance were all favorable compared to UConn. Louisville's build up of facilities for both football and basketball has been impressive, as well.
(3) The reason why that perception was sold to the ACC was because I fully believe that Tom Jurich is one of the top 5 athletic directors in the country (and university presidents and ADs will echo that belief down the line). Where he has led that athletic department from where it was when the BCS system was formed to how it is today has been nothing short of visionary. Jurich is the type of leader who can legitimately end up being a power conference commissioner if he wants to be and I have zero doubt that the people he talked to in the ACC felt that gravitas when he was presenting the credentials of Louisville.
(4) I think some people here already understand this, but this simple and unchangeable fact cannot be underestimated going forward: to the rest of the world, UConn's football history began in 2002 when it moved to the FBS level. All of those years in the A-10 and Yankee Conference simply don't count. As a result, UConn is seen as an upstart program, whereas a school like Louisville is seen as established. This may very well end up becoming an issue again in the event that UConn and Cincinnati have to end up fighting for one spot, too. Whether that's fair or not, that's simply the perception.
I'm telling you - I waaaaaaay underestimated point #4 (which is unfortunately something that can't change outside of the passage of time). For all of the academic credentials and overall athletic accolades that UConn has to offer, point #4 is the proverbial ball-and-chain. When these discussions are so close and there isn't a clear right or wrong, the simple "Who has been doing this for a longer period of time?" question can end up being the deciding factor.