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I'd wager that recruiting is 80-90% regional for the majority of programs. There are a handful of schools such as Michigan, ND, Duke, NW, Vandy and Stanford who have specific reasons/philosophies for shopping nationally. You also have to throw in The B1G West Division Schools, as the majority of programs are located in states with little home grown talent. If you're Minnesota or Iowa you better be recruiting Texas, Florida, Cali, GA, etc. If not you are in BIG trouble. If FSU or Miami are regularly recruiting NJ, outside of the occasional can't miss prospect, something has gone horribly wrong with their connections at home.
You are right...teams out of region will attempt to cherry pick an area...Last year, three of FSU's starting 11 on offense were from New Jersey. Schools will go out of state for needs. Some northern schools look south for DB's and speedy WR's/RB's. Florida schools look north for offensive lineman.