“Fall” 2021 TV Viewership

[awhom111]

3/4 Nebraska-Michigan Big Ten Network 238,000

 

[awhom111]

3/5 Indiana-Ohio State Big Ten Network 188,000
3/5 Nebraska-Iowa Big Ten Network 286,000
3/6 Miami-North Carolina State ESPN 466,000
3/6 Kentucky-South Carolina ESPN 520,000
3/6 Marquette-UConn FS1 203,000
3/6 Indiana-Iowa ESPN2 493,000
3/6 Utah-Stanford ESPN2 339,000
3/7 Villanova-UConn FS1 277,000

 

[visitingcock]

3/5 Indiana-Ohio State Big Ten Network 188,000
3/5 Nebraska-Iowa Big Ten Network 286,000
3/6 Miami-North Carolina State ESPN 466,000
3/6 Kentucky-South Carolina ESPN 520,000
3/6 Marquette-UConn FS1 203,000
3/6 Indiana-Iowa ESPN2 493,000
3/6 Utah-Stanford ESPN2 339,000
3/7 Villanova-UConn FS1 277,000

Those are really good for the Big Ten Network@

 

[visitingcock]

Just an updated list of the great info provided by @awhom111.

Big Ten Tournament was a success!
----------------------------------------------------------------------------------------------------------------------------------

• Tennessee-SCar ABC 876,000--------------preceded by Gameday
• UConn-UCLA (ABC) 839,000
• Tenn at UConn (Fox) 694,000
• Tennessee-UConn FOX 658,00
• UConn-Marquette FOX 525,000
• Kentucky-SCar ESPN 520,000----------SEC Tourney
• SCar - NCState (ESPN) 506,000---------Opening Night of the season
• 
  
• Indiana-Iowa ESPN2 493,000------------Big Ten Tourney
• SCar - UConn (ESPN) 489,000-----------Noon on a Monday
• Miami-North Carolina State ESPN 466,000-------ACC Tourney
• Notre Dame-Louisville ESPN 460,000
• Ole Miss-SCar (ESPN) 405,000------halftime reveal
• 2/10 SCar Kentucky ESPN 402,000
• 
  
• Stanford - Tenn (ESPN2) 365,000
• Louisville- NC State (ESPN) 364,000
• Utah-Stanford ESPN2 339,000-------------------PAC Tourney
• Stanford -SCar (ESPN2) 314,000
• 
  
• Kentucky - SCar (ESPN) 294,000
• Nebraska-Iowa Big Ten Network 286,000----Big Ten Tourney
• Louisville -UConn (ESPN) 281,000
• Kentucky- Louisville (ESPN) 280,000
• Michigan v Louisville (ESPN) 280,000
• Villanova-UConn FS1 277,000-------------------BE Tourney
• Texas - Baylor ( ESPN 2 ) 258,000
• Iowa-Michigan ESPN2 257,000------------------B-10 Tourney
• Baylor - Michigan (ESPN) 242,000
• Nebraska-Michigan BTN 238,000---------------B-10 Tourney
• Maryland - SCar (ESPN) 235,000
• Texas - Tenn (ESPN) 232,000
• Duke - Louisville (ESPN) 224,000
• UConn -GaTech (ESPN) 222,000
• UConn - Oregon (ESPN) 211,000
• Marquette-UConn FS1 203,000------------------BE tourney

 

[awhom111]

3/13 Texas-Baylor ESPN2 156,000
3/13 Selection Show ESPN 1,079,000
3/13 Post-Selection Show ESPN2 182,000

As someone who watches women's and men's basketball, having both reveals on the same time was too much for me and there ended up not being anything that I was following in the sports world on Monday, but the numbers show that it was the best time for ESPN to go to the women's bracket after their time on the men's bracket.

 

[awhom111]

3/18 Howard-South Carolina ESPN 251,000
3/18 Illinois State-Iowa ESPN 292,000

 

[awhom111]

3/19 Kansas State-Washington ESPN2 207,000
3/19 Mercer-UConn ABC 767,000
3/19 Longwood-North Carolina State ESPN 326,000
3/19 Buffalo-Tennessee ABC 691,000
3/19 American-Michigan ESPN2 129,000
3/19 Princeton-Kentucky ESPN 317,000
3/19 Jackson State-LSU ESPNU 171,000
3/19 Belmont-Oregon ESPN2 237,000
3/19 UMass-Notre Dame ESPN2 266,000
3/19 UNLV-Arizona ESPN2 209,000
3/20 Creighton-Iowa ABC 993,000
3/20 Miami-South Carolina ABC 842,000
3/20 Florida Gulf Coast-Maryland ESPN 276,000
3/20 Utah-Texas ESPN 253,000
3/20 South Dakota-Baylor ESPN2 246,000
3/20 Gonzaga-Louisville ESPN 332,000
3/20 Georgia-Iowa State ESPN2 223,000
3/20 Kansas-Stanford ESPN 368,000
3/21 Kansas State-North Carolina State ESPN 540,000
3/21 Notre Dame-Oklahoma ESPN2 373,000
3/21 Belmont-Tennessee ESPN 825,000
3/21 Ohio State-LSU ESPN2 491,0000
3/21 UCF-UConn ESPN 1,137,000
3/21 UNC-Arizona ESPN2 380,000

 

[TheFarmFan]

3/19 Kansas State-Washington ESPN2 207,000
3/19 Mercer-UConn ABC 767,000
3/19 Longwood-North Carolina State ESPN 326,000
3/19 Buffalo-Tennessee ABC 691,000
3/19 American-Michigan ESPN2 129,000
3/19 Princeton-Kentucky ESPN 317,000
3/19 Jackson State-LSU ESPNU 171,000
3/19 Belmont-Oregon ESPN2 237,000
3/19 UMass-Notre Dame ESPN2 266,000
3/19 UNLV-Arizona ESPN2 209,000
3/20 Creighton-Iowa ABC 993,000
3/20 Miami-South Carolina ABC 842,000
3/20 Florida Gulf Coast-Maryland ESPN 276,000
3/20 Utah-Texas ESPN 253,000
3/20 South Dakota-Baylor ESPN2 246,000
3/20 Gonzaga-Louisville ESPN 332,000
3/20 Georgia-Iowa State ESPN2 223,000
3/20 Kansas-Stanford ESPN 368,000
3/21 Kansas State-North Carolina State ESPN 540,000
3/21 Notre Dame-Oklahoma ESPN2 373,000
3/21 Belmont-Tennessee ESPN 825,000
3/21 Ohio State-LSU ESPN2 491,0000
3/21 UCF-UConn ESPN 1,137,000
3/21 UNC-Arizona ESPN2 380,000

It's wild how much viewer pull legacy programs like UConn and Tennessee have. The only other games in the same ballpark were the Iowa upset and SCAR's game against Miami, both of which were on ABC, and therefore presumptively likelier to draw viewers.

 

[UConnCat]

The UConn v Mercer game on Saturday was not shown by the ABC affiliate in Philadelphia which is the country’s 4th largest media market. It was preempted by soccer.

 

[UConnCat]

3/21 UCF-UConn ESPN 1,137,000

More than 1.1 million viewers. Wow. Is that the highest draw of the tournament so far?

 

[visitingcock]

More than 1.1 million viewers. Wow. Is that the highest draw of the tournament so far?

Appears to be.

I wonder if it is the biggest ever for a second round game.

 

[visitingcock]

As posted elsewhere in this board:

NCAA women's tournament breaks attendance record on opening weekend that showcased growth

This combination of viewership and attendance is wonderful!

 

[CL82]

3/19 Kansas State-Washington ESPN2 207,000
3/19 Mercer-UConn ABC 767,000
3/19 Longwood-North Carolina State ESPN 326,000
3/19 Buffalo-Tennessee ABC 691,000
3/19 American-Michigan ESPN2 129,000
3/19 Princeton-Kentucky ESPN 317,000
3/19 Jackson State-LSU ESPNU 171,000
3/19 Belmont-Oregon ESPN2 237,000
3/19 UMass-Notre Dame ESPN2 266,000
3/19 UNLV-Arizona ESPN2 209,000
3/20 Creighton-Iowa ABC 993,000
3/20 Miami-South Carolina ABC 842,000
3/20 Florida Gulf Coast-Maryland ESPN 276,000
3/20 Utah-Texas ESPN 253,000
3/20 South Dakota-Baylor ESPN2 246,000
3/20 Gonzaga-Louisville ESPN 332,000
3/20 Georgia-Iowa State ESPN2 223,000
3/20 Kansas-Stanford ESPN 368,000
3/21 Kansas State-North Carolina State ESPN 540,000
3/21 Notre Dame-Oklahoma ESPN2 373,000
3/21 Belmont-Tennessee ESPN 825,000
3/21 Ohio State-LSU ESPN2 491,0000
3/21 UCF-UConn ESPN 1,137,000
3/21 UNC-Arizona ESPN2 380,000

One of these things is different than the others:

 

[MSGRET]

What gets me is that it was on a Monday night and the highest numbers were on ESPN and not ABC. There are a lot more people that get ABC vs ESPN.

 

[jchusky]

What gets me is that it was on a Monday night and the highest numbers were on ESPN and not ABC. There are a lot more people that get ABC vs ESPN.

because the men didn't play on Monday and they did on Saturday.

 

[hoopsfan22]

What gets me is that it was on a Monday night and the highest numbers were on ESPN and not ABC. There are a lot more people that get ABC vs ESPN.

Probably because ABC gets 5x the viewers from American Idol which airs in the same time slot. Even WWE wrestling airing at the same time as our game had much higher viewership.

 

[UcMiami]

It's wild how much viewer pull legacy programs like UConn and Tennessee have. The only other games in the same ballpark were the Iowa upset and SCAR's game against Miami, both of which were on ABC, and therefore presumptively likelier to draw viewers.

I think it is more to do with underlying loyal fan base that was built over decades than rivalry. Most active WCBB forum - Uconn, second most active - TN.

Walz has done great with building Louisville, Dawn with building SC, but Pat and Geno both started 3 decades ago.

 

[ClifSpliffy]

One of these things is different than the others:
View attachment 74774

so the two largest audiences recently are games with us, and with creighton?
ca-ching! suck an egg you non big easters. and get sum eyeballs too cuz a little help would be appreciated, and pulling the sled requires more than just one dog. mebbe put up a qc code on ur broadcasts for a free hotdog at arby's, or a free pint of original, best in class, New England maple syrup.

 

[CL82]

so the two largest audiences recently are games with us, and with creighton?
ca-ching! suck an egg you non big easters. and get sum eyeballs too cuz a little help would be appreciated, and pulling the sled requires more than just one dog. mebbe put up a qc code on ur broadcasts for a free hotdog at arby's, or a free pint of original, best in class, New England maple syrup.

Keep in mind that Creighton was on ABC, which inherently increases viewership. UConn’s 1.1 million viewers was on ESPN. The fact that it comfortably surpassed every ABC game is noteworthy.

 

[darrell]

 

[DefenseBB]

And for those who still wonder why WCBB isn't on the same financial reward system as the MCBB:
1 Duke-Michigan State 11.2 million viewers
2 Michigan-Tennessee 9.8 million
3 Kansas-Creighton 8.8 million
4 Villanova-Ohio State 8.6 million
5 North Carolina-Baylor 7.1 million viewers.

That is a huge difference in viewership. On the Plus side of the equation, The WCBB broadcasting rights are expected to fetch $97-121 million on its own when the contract expires in 2024. Maybe then, the Tournament can payout to the schools.

 

[CL82]

And for those who still wonder why WCBB isn't on the same financial reward system as the MCBB:
1 Duke-Michigan State 11.2 million viewers
2 Michigan-Tennessee 9.8 million
3 Kansas-Creighton 8.8 million
4 Villanova-Ohio State 8.6 million
5 North Carolina-Baylor 7.1 million viewers.

That is a huge difference in viewership. On the Plus side of the equation, The WCBB broadcasting rights are expected to fetch $97-121 million on its own when the contract expires in 2024. Maybe then, the Tournament can payout to the schools.

Can you post the stations along side the viewer numbers? If those are CBS games they have a pretty big baked advantage. If on the other hand they are TBS or, especially truTV games then the viewership number is even more impressive.

I have a healthy skepticism about the $97-$121 million estimate. I read the consultant report and it really was not based upon tangible factors such as viewership and sponsor interest. hopefully, it is correct, because that is good for the sport, and particularly good for Connecticut who is the one of, if not the, biggest draws in women’s basketball.

 

[triaddukefan]

Can you post the stations along side the viewer numbers? If those are CBS games they have a pretty big baked advantage. If on the other hand they are TBS or, especially truTV games then the viewership number is even more impressive.

I have a healthy skepticism about the $97-$121 million estimate. I read the consultant report and it really was not based upon tangible factors such as viewership and sponsor interest. hopefully, it is correct, because that is good for the sport, and particularly good for Connecticut who is the one of, if not the, biggest draws in women’s basketball.

All of those games were on CBS. The Final 4 is on TBS this seaason.

 

[awhom111]

3/25 UNC-South Carolina ESPN 536,000
3/25 Ohio State-Texas ESPN2 273,000
3/25 Studio Show ESPN 337,000
3/25 Maryland-Stanford ESPN 389,000
3/25 Creighton-Iowa State ESPN2 405,000