I think basketball is currently undervalued in conference payouts. Once everything is hashed out with football rules, I think basketball is next on the docket. How much money can an expanded March Madness bring in, especially if the NCAA is pushed out of the equation? Maybe not as valuable as football, but definitely much more valuable than today.
And if it does prove valuable enough for the B1G, then UConn, Kansas, Arizona, UNC, Duke, and Syracuse all have to be potential expansion targets. Right now, only UNC makes that list.
So far, only Maryland and UCLA have been additions benefitting basketball for the B1G, and that was more coincidental than intentional.