Living somewhere in Texas, you probably have some prior experience and insights. I did not attend this game, but have gone to games at SMU.
SMU game day experience? Instead of a typical gridiron experience, it's a
higher than average income Dallas social event which just happens to occur on the Boulevard (SMU main plaza). Mix UConn's higher-end Blue lot or more upscale food and socializing with the Big D's typical plasticity. Concessions? C'mon, as if many SMU students, alumni, or many others who actually enter the stadium would even consider eating stadium food. Fans? Some interested parties and dedicated fans; far more self-impressed twits, platinum-dyed socialites, etc. with minimal to no game interest.
Very Dallas, soooooooooooooo SMU! For football in Texas, nothing comparable to the overall games experience, the actual games, tailgating, etc. at College Station or Austin.