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Message: [QUOTE="freescooter, post: 2589972, member: 1023"] The most likely reasons that this deal went to a new bidder are the following: The money was better. The new owners of wtic were not open to certain terms UCONN wanted While it has a large reach wtic is an AM station which is like being a horse and buggy at Taladega. Nobody listens to am radio any more. Despite its supposed huge reach it barely makes the top 10 in the Hartford market. Every other station is fm in the top 20. It has steadily lost listeners over the past 5 years that I looked. Probably longer. The conservative talk format doesn’t attract the audience UCONN is seeking for its games. It’s typical listener is 60+ white in a state that is increasingly multicultural. WTIC didn’t want to give up what is essentially free programming for extra sports related programming like coaches shows, sports talk etc. shows like Rush and the others are basically given to stations in return for ability to raise ad revenues. Local shows cost money to produce and you need to sell your own advertising. Finally I think you need to note that the charge that UCONN used political leanings in its decision came from the management of WTIC. Not that they have a vested interest in any way. [/QUOTE]