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Message: [QUOTE="intlzncster, post: 2767177, member: 56"] With regards to TV ratings, I find it difficult to discern what's actually happening. So many people are cutting the cord. People are sharing logins. Illegal streaming. Legal streaming. Obviously, the US not being in it. Soccer itself is often watched with crowds of people, whether in bars or squares or what have you, so I'm not sure how that impacts things. I'm not sure I agree with the money aspect. I can see why you say that as an American (jaded culture with endless offerings). But it's so engrained in European and Latin American society, that it is cultural fiber, similar to baseball mid 20th century in the US. And of course, in most third world countries, the dream is very alive. The more money, the more exposure, the more opportunities, etc etc. I'm American, but emigrated overseas. Living in the US at the moment tho. [/QUOTE]