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Message: [QUOTE="j66kicker, post: 2737146, member: 4447"] Agree they're doing a crappy job of marketing. No focus, and ineffective execution. What about some good old fashioned segmentation and targeting? Also agree with some of your proposed solutions, but not sure some are realistic. #1, 2 & 6 are good, and appear to be "no cost" changes. The rest cost money, for instance #5: Warren Buffet could also easily afford to subsidize WNBA salaries but he, too, doesn't like to invest in money losing ventures. I guess the question is what exactly is the anticipated impact of each of these investments, why do we feel they would have that impact, when do we think we will get the payback, and how do we measure results between now & then? The WNBA seems to lack even the most fundamental marketing thought process. [/QUOTE]