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Women's professional sports is a really hard sell
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[QUOTE="BigBird, post: 2736884, member: 4247"] Add to the list the NHRA. Since Shirley Muldowny raced in the 1970’s, the NHRA has had quite a few women who raced against men and consistently won. Ashley, Brittany, and Courtney Force have been winners. Add Angelle Sampey, Alexis DeJoria, Leah Prichett, and Erica Enders-Stevens. Most of these not only won races, but won season championships. The women of NHRA are certainly a drawing card, but so are their male counterparts. So, comparing drag racing to the WNBA might not be a totally fair comparison. But the marketing of the successful women’s sports should serve as a template for others to consider. The U.S. Women’s National Soccer Team attracts brigades of fans, especially young girls and their mothers. If you’ve spent any time at all around youth soccer, the USWNT images and gear are everywhere. Here are a few notions that might help the WNBA, even if they run counter to current culture and practices. In no particular priority: 1- Encourage players to identify themselves with non-hyphenated surnames. Marital status or lack of it isn’t relevant to the game. 2- Fans don’t care who you love, why you love, or how you love. Keep your personal relationships a little less public. 3- Get your games on just one or two reliable TV channels. Fans tire of looking all over for games. Streaming on Twitter isn’t the way. 4- Plan for league expansion. Avoid the retrenchment mindset. 5- The NBA could easily afford 25 million to support better WNBA salaries. Our players running off to Russia or China isn’t a good look. 6- Insist that broadcast announcers stick to the damned game. Peripheral digressions indicate a boring product. 7- Get and reward better officials. Some of the WNBA refs shouldn’t be allowed to ref high school games. 8- The NBA channel needs to re-play ALL WNBA games more than once, even if it means fewer talking head panel shows about the NBA. I’ll probably catch flames for this post, but the WNBA can’t keep doing the same things while expecting a different result. [/QUOTE]
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Women's professional sports is a really hard sell
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