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Message: [QUOTE="Fairfield Fan, post: 2901635, member: 6911"] Geno Auriemma is quoted by Michelle Voepel here. He doesn't mince words: "It's a testament to the WNBA's staying power that the level of play improves each year," he said. "But what's the next step? I venture to say, as an outsider looking in, that more of a collaboration between the players and the league is needed. "What are the players genuinely concerned about that impacts them and also could help the league? Salaries is a point that's been raised by the players, and how do we change the salary structure? But I also think they may be the worst-marketed pro league in the world, in terms of what their messaging is. How do they better inspire people to watch the games?" Let's reread that. According to Coach Geno, the WNBA may be "the worst-marketed pro league in the world, in terms of what their messaging is." [/QUOTE]