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Message: [QUOTE="SVCBeercats, post: 2780132, member: 7874"] [COLOR=#ff0000][B]"Fairfield Fan, post: 2780088, member: 6911"[/B][/COLOR] This is about marketing. The NBA appears to have no interest in marketing, promoting, and expanding its WNBA business. This seems to be for the NBA what electric cars have been to Detroit: something they feel they have to do for PR purposes, but which interferes with their main business: for Detroit- selling gas cars, and for the NBA- marketing its male league. [COLOR=#0000ff][B]Tend to agree. Somewhere I read the creation of the WNBA by the NBA was to attract women to basketball, NBA basketball. Think about it. Companies try their darnedest to not create a product which will cannibalize one or more of its existing highly profitable products. So why would the NBA create the WNBA? Certainly not to lose any part of its lucrative NBA audience to the WNBA? Not a chance. It hurts the NBA and its owners bottomline. Why else would the NBA brass strongly suggest the WNBA go after the lesbian demographic? While the WNBA can't seem to connect with the 18-34 demographic, the NBA is connecting quite well. [/B] [B][URL="http://awfulannouncing.com/nba/nba-ratings-rise-younger-viewers.html"]NBA national ratings are on the rise, thanks to younger viewers[/URL][/B] [B][/B][/COLOR] [/QUOTE]