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Message: [QUOTE="Fairfield Fan, post: 2780088, member: 6911"] This is about marketing. The NBA appears to have no interest in marketing, promoting, and expanding its WNBA business. This seems to be for the NBA what electric cars have been to Detroit: something they feel they have to do for PR purposes, but which interferes with their main business: for Detroit- selling gas cars, and for the NBA- marketing its male league. These are amazing athletes. A good marketing exec, armed with an enthusiastic league and franchise structure, could really take this sport to town! So it's not about salaries today, but how the league could be expanded (including getting far more TV coverage- what is with ESPN's all-day coverage of male summer league games?!?). Just think how women's tennis has expanded and compensation taken into the stratosphere. It can happen with women's basketball, too. [/QUOTE]