Really interesting article on the possible future of media rights...........
Power 5 counting on Silicon Valley to keep them rich
The one story any Nebraska or Big Ten football fan should read
"
Staples talks to conference commissioners, including the Big Ten’s Jim Delany, about the eventuality of selling broadcast rights beyond cable — so be sure to read the whole thing. But I’ll isolate this particular paragraph for consumption:
If Amazon were to buy the Big Ten’s Tier 1 rights — meaning you’d need a Prime membership to watch Michigan-Ohio State or Nebraska-Wisconsin — that could mean millions of additional members who might eventually spend thousands more a year. Fox’s new six-year deal with the Big Ten will pay the league an average of $440 million a year for those rights. If Amazon paid $500 million a year for the same thing and it netted two million new Prime members who then spent an average of $1,500 more per year on Amazon than when they were non-members, Amazon would do an additional $3 billion in sales."
Power 5 counting on Silicon Valley to keep them rich
The one story any Nebraska or Big Ten football fan should read
"
Staples talks to conference commissioners, including the Big Ten’s Jim Delany, about the eventuality of selling broadcast rights beyond cable — so be sure to read the whole thing. But I’ll isolate this particular paragraph for consumption:
If Amazon were to buy the Big Ten’s Tier 1 rights — meaning you’d need a Prime membership to watch Michigan-Ohio State or Nebraska-Wisconsin — that could mean millions of additional members who might eventually spend thousands more a year. Fox’s new six-year deal with the Big Ten will pay the league an average of $440 million a year for those rights. If Amazon paid $500 million a year for the same thing and it netted two million new Prime members who then spent an average of $1,500 more per year on Amazon than when they were non-members, Amazon would do an additional $3 billion in sales."