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Message: [QUOTE="KnightBridgeAZ, post: 4881189, member: 591"] The money benefits the athletic department as a whole, regardless of how the media, NCAA funds, etc were earned. Money may not be a decisive factor but it is a big one when you compare the athletic department budgets between the Big East and other conferences, even if you take football expense (but not income) out of it. To your point in the other post about Rebecca etc. going to UConn, it was a different day and age. I'll share something that gave me huge insight - one of the Arizona women's basketball players had a $500,000 "NIL equivalent" when she was in high school. Local money. The current structure of sports is really scary out there. [/QUOTE]