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Message: [QUOTE="JoePgh, post: 4881113, member: 1131"] Money is far from the decisive factor: 1. All or nearly all of the money you mentioned will be poured into football, since that is where the return on investment is. I doubt that Power 5 women's basketball will see more than a sliver of new money unless Title IX litigation is successful. 2. Look at Big East men's basketball, which is as competitive and high-quality as any P5 conference. The secret is that most of the Big East schools do not have serious football programs, so for them, the return on investment is in men's basketball. That's why coaches like Shaka Smart, Rick Pitino, and Dan Hurley are attracted to coaching jobs in the Big East. [/QUOTE]