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Message: [QUOTE="upstater, post: 1852395, member: 153"] This came from the Mizzou 2010 article posted elsewhere: [B]"[/B]They were gone and then ESPN was like if that deal blows up, we’ve got to go back and rework all of our contracts and FOX has the Pac-12 contract and it was a, there’s a term for it, not sunken costs, it was a loss leader. This idea like we’re gonna lose money on this Longhorn thing, maybe forever. Maybe eventually we’ll make money on it, but we’re gonna lose a whole hell of a lot more money if all of a sudden OU and Texas and Oklahoma State and somebody else goes to the PAC 12. Chip Brown had it right. At the last second that thing got blown up.” There you go. Overpay for one, profit from another. [/QUOTE]