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Message: [QUOTE="rayrayfor3, post: 3697081, member: 1392"] I have yet to understand the reasoning behind the logo change and branding to only "UCONN" other than just selling more merch We paid Nike a boatload of money to come up with a cookie cutter logo that has no originality. The irony of Nike's "rebrand" of the logo is I would bet most of the country's fan bases probably associate our old logo with the program moreso than the current one that has been around for almost a decade. I've gotten used to the logo over time, and winning a natty with it helps, but feel like a little bit of tradition was lost when we got the new one. [/QUOTE]