1. As had been said already, the fact that the girls play for four years. Someone like Maya would have been gone after one year in the men's game. Bria would be gone after this year. The excitement we have about the incoming class? Those are three one-and-dones in the men's game. Being able to formulate a narrative of a player happens all the time in WCBB. It's rare in MCBB. UConn MBB is more blessed than most (see Kemba Walker's journey at UConn for instance), but still.
2. Strong, capable, fiercely competitive women for my daughter to look up to. Not exactly horrible role models for my son, either.
3. Accessibility. Even at UConn, it doesn't cost THAT much to go to games. You can write to a coach and not be surprised that s/he'll write back. Geno will never admit it, but I'm positive he reads the BY. Reporters will respond to you. You can really feel like you're part of a community as a fan of a WCBB team.
4. Lack of parity. This is a controversial one for many, but you know what? I like watching great teams. I hate that a 9-7 Giants team won the Superbowl. It infuriates me that the NBA salary structure produces finals like the Spurs-Cavs of 2007 where you say, "These are really the two best teams in the NBA? Really?" And as awesome as it was that UConn won the NC last season, a UConn-Butler final was for most objective observers a miserable anticlimax. Was it really a problem in the 1980s when 20+ NBA teams sucked but the Lakers and Celtics were extraordinary? If you appreciate good basketball, you loved (or loved to hate) Showtime and the Cs, admired but despised the ascent of the Bad Boys Pistons, and wondered if Jordan could ever get a team around him good enough to win it all. You know what? I like that UConn kicks ass year in and year out. I enjoyed the Tennessee run of three straight decades being one of the top two programs. I like that Baylor emerged as a power, and even if they can't stay there consistently, when they're good they'll be really good. I respect what Tara's been able to do at Stanford despite the academic restrictions. In short, I like watching the best of the best teams play. "Everybody has a chance" is overrated.
5. The officiating is awesome.
6. A lot more team basketball and a lot less reliance on individual athleticism vis a vis the men's game.
7. Cute coaches in kick ass heels.
8. Comraderie among different fanbases. Yes, there's anomosity, but there's also a sense that WBB fans are relatively rare and we're all in this together.
9. Announcing teams composed of Beth Mowins and Brooke Weisbrod, two kick ass chicks.
10. I was kidding about #5.