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Message: [QUOTE="billybud, post: 2699622, member: 3850"] Football still is the the media money pull... "While the NCAA Tournament has undergone a recent resurgence, the same cannot be said for the regular season. The overwhelming majority of college basketball regular season games barely registered in the ratings, with nearly 60 percent earning a rating of 0.0 or 0.1 . More than three-quarters of the games had a rating of 0.5 or lower. 2015-2016 data...."Of the 979 regular season games examined by Sports Media Watch (excludes seven games for which ratings were unavailable), only 25 had a rating of 1.5 or higher. That includes both Duke/North Carolina games and the Big Ten Tournament title game, each of which had a season-high 2.6." The March Madness draws eyes for three weeks....but basketball regular season doesn't turn dials... (2015-16) The ACC tournament final, Virginia-North Carolina delivered the largest viewing audience of the regular season (but still just a 2.0 rating). Nationally...twice as many people watched Louisville-Mississippi State play football as watched the Big 12 BB tournament final...in fact, more people watched middle of the road football games like VT-Virginia, Florida-South Carolina, Wake Forest-Notre Dame, UCLA-Memphis then watched the Big 12 Tournament final. [/QUOTE]