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Message: [QUOTE="Hoophound, post: 2350406, member: 271"] We'll never know if the sale of the name was worth the money but I have a feeling the name would be really handy in the quest for a P6 designation. It is an old and established name like the other P5 conferences have. My wife couldn't tell you the name of our conference now and every time she asks she says "UConn is in the Big East, right?" When I tell her American, she say's she never heard of it. Keep in mind, she travels to games with me and has tons of UConn shirts and hoodies etc. She just doesn't care enough to retain the name. Big East is ingrained and she isn't from CT. That has value. [/QUOTE]