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Message: [QUOTE="Sven23, post: 3099241, member: 9760"] It's paid by UConn..ie...thru many revenue sources. It comes from the SNY Tv deal, Geno show, the IMG radio deal, etc..Geno is the biggest profile coach at the University. Also, the media/charity/university alumni events Geno is required to do bring in money,exposure, etc...that drives alumni donations. People want to hang out w/ Geno at an event and/or hear him speak. UConn is getting their money's worth. 11 NC's and the highest profile WCBB program in the country also surely helps UConn in their terms of the Nike deal, over what other mid major conf schools get. The fact they link this major compensation to media events is b/c Geno & the womens program is the draw. UConn doesn't get as good an SNY deal w/o Geno, fans love the Geno Show, All Access, etc...and SNY gets really good ratings for their Womens team games and ancillary coverage. [/QUOTE]