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Message: [QUOTE="TeamFirst!, post: 4096006, member: 11538"] Last year was the first year college women got significantly more TV time. Women in sports in general are the highest growth cohort. Women are great consumers. The primary buyers in most families. Title 9 has helped foster growth of women's sports and look around, most of us fans here appear to be men. The time is now to get in on this if you are a sports product marketer like StockX and Biosteel. These women represent great values and are perfectly positioned with the top college team and great social media presences. If Paige isn't getting a million for that deal I'd be surprised. If she got equity and I think I read that to her it was "about equity", then when she cashes in her stock options she could probably make more than a million in my opinion. Kobe's widow got $400 million for a sports drink equity cash out. These sorts of deals can be very profitable. StockX is positioning themselves for a public offering if I remember correctly. They want publicity badly. They want website traffic from the "Paige" demographic badly. Top sports agents know this. [/QUOTE]