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Message: [QUOTE="CL82, post: 4343572, member: 44"] Agree. It seems like Aresco early on decided that he needed to build Conference USA, rather than maintain the Big East brand. I know he was supposed to be some kind of media super genius but he made some terrifically bad judgments essentially giving up the brand awareness of a diminished but establish brand in the hopes that he could create something better from scratch. Pretty much anyone who took a marketing class at the University of Connecticut would see the readily apparent folly in that. [/QUOTE]