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Message: [QUOTE="CL82, post: 2771017, member: 44"] So at first, I thought this was sarcasm, but then I thought about the numbers. Even if football gets back to packing the Rent, we'd be talking about something like 20k more people, for 6 games @$25 per ticket, so $3M. Basketball is tougher to figure 1500 more people, for 9 games @$25 per ticket + 8500 more people, for 8 games @$25 per ticket or about @ $2M. So that would be @ $5M more for attendance. NCAA credits would make some of more of the gap. Bowl revenue is essentially break even. So even your $10M seems optimistic. Where does the shortfall get made up absent a P5 invitation with its higher media deal? If I'm off on the math or am missing something feel free to let me know, because the obvious conclusion from the foregoing is that our AD is unsustainable in the American, even if we get back to winning and that's a little depressing, though I guess not surprising. [/QUOTE]