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Message: [QUOTE="Rufus, post: 5270524, member: 7277"] This video talks about the value of MAC Schools. I think it's dumb that Northern Illinois went to the Mountain West, but it gives a good indication of who the MW might target in the future........they previously targeted Toledo in addition to Northern Illinois. Toledo is actually the most valuable brand in the MAC, according to the metrics used in this video. Northern Illinois is second. Ohio University and Miami Ohio are 3 and 4, and would bring value as well, based on the metrics used here. UMass was not included, so I'm not sure where they fall. 1. Toledo 2. Northern Illinois 3. Ohio 4. Miami (OH) 5. Western Michigan 6. Central Michigan 7. Bowling Green 8. Buffalo 9. Ball State 10. Kent State 11. Akron 12. Eastern Michigan [MEDIA=youtube]VvDE-ineIqQ[/MEDIA] [/QUOTE]