UConn women's basketball brand value

[CL82]

 

[Zanzman]

Whats an impression?

 

[Jonathan14]

Whats an impression?

If I remember correctly from a very boring marketing presentation at work a few years back, every time a piece of content is shown to users online, that's an impression. So, if you see a UConn WBB social media post, ad, video, photo, etc., that's an impression, whether or not you click on it or interact with it in any way.

 

[Dogdude]

If I remember correctly from a very boring marketing presentation at work a few years back, every time a piece of content is shown to users online, that's an impression. So, if you see a UConn WBB social media post, ad, video, photo, etc., that's an impression, whether or not you click on it or interact with it in any way.

This is correct. And with some social media outlets, the poster can track not only "impressions" but actual clicks, and if it's a video, exactly how long people watched the video. I.E., some videos may last a minute, but the casual fan might watch 3-5 seconds of it. And more fun, it gives you a demographic background of those who stayed on your post for more than a second or two, meaning they might have watched it or read it, and the breakout is by age and gender. It's a pretty accurate snapshot, and it all translates into advertiser dollars. If the UCONN women were a pro franchise, the net worth would be off the charts.

 

[Zanzman]

If I remember correctly from a very boring marketing presentation at work a few years back, every time a piece of content is shown to users online, that's an impression. So, if you see a UConn WBB social media post, ad, video, photo, etc., that's an impression, whether or not you click on it or interact with it in any way.

Thank you

 

[GoingPostal]

I'm impressed.

 

[meyers7]

I wonder if we can track how long anyone on here reads a post, prior to incoherently responding?

Or how long someone scans through the threads before asking a question for the 1000th time that's already been answered.

 

[HopJim]

When thinking about "brand" I have traveled a fair amount and believe UConn is the only women's college basketball program with a well-known brand in Europe and other parts of the world. Geno has also reinforced this brand by recruiting players in multiple countries. With few exceptions, these Huskies have graduated with greater basketball and life skills than they came with. Should continue to serve UConn well into the future.

 

[oldude]

When thinking about "brand" I have traveled a fair amount and believe UConn is the only women's college basketball program with a well-known brand in Europe and other parts of the world. Geno has also reinforced this brand by recruiting players in multiple countries. With few exceptions, these Huskies have graduated with greater basketball and life skills than they came with. Should continue to serve UConn well into the future.

Oh come on now. It’s not like Geno is recruiting players from Ecuador by way of Italy…….

Wait a second……