BRS24
LisaG
- Joined
- Aug 26, 2011
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Archive link here, as it's behind a paywall and I'm not allowed to sign up for anything else, lol.
UConn’s 2025 women’s season generated about $8.5 million of total operating revenue, a 7% increase from 2024 and nearly double 2023 levels, according to data from the Knight-Newhouse College Athletics Database at Syracuse University.
Ticket sales for women’s basketball games are setting a record, reaching nearly $4 million, according to university data. UConn spokespeople also said that the team brings in more than 30% of the department’s corporate sponsorship revenue, only trailing the men’s basketball team.
For a school’s long-term fiscal health, a championship title is less about a revenue windfall and more about the marketing and recruitment advantages, according to Tamara Lowin, a senior municipal credit analyst at Van Eck Associates. That’s especially important as colleges vie for a shrinking pool of high school graduates.