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UConn women’s basketball: Five storylines to watch (merged, was Lila Article)
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[QUOTE="Jackalope, post: 4402251, member: 8"] Microsoft has a business relationship with the Hartford Courant and the Courant gets some $'s for articles that are posted within msn. If you look at the MSN link I posted there is panel to give donate/support to the Courant as well as a link to more Courant articles on the Courant website. Microsoft makes their money on advertising and also selling and analyzing your data (Big Data!). The need external news content to get people to visit MSN and also use Bing. As far as I can tell, they have an exclusive with the Courant to repost some of their content. I've seen digital access to the Courant for $1 for six months. It wouldn't take much from the MSN income stream to adds to the Courant bottom line. Looking at this another way -- digital subscribers to the Courant and looking for a regional source of news and are willing to pay for having it locally organized (and supposidly with less adds). Going through MSN is topic driven (in our case UCONN Women's basketball). Topic driven readers are less likely to subscribe directly with the Courant. The MSN relationship enables some money to be captured by the Courant that they would never get through subscriptions. [/QUOTE]
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UConn women’s basketball: Five storylines to watch (merged, was Lila Article)
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