This appears to be true for this season.
Which women's college sports team makes the most profit?
Which women's college sports team makes the most profit?
“According to the Office of Postsecondary Education, the women's Stanford University Basketball team made a profit of $15.5 million in 2010-2011, the most in our Title IX database.” For the 2016-17 season UConn returned a profit of $1.3.
What is the definition of profit for any college sport? It probably should not the same as the definition of profit in corporate America. To be sure sports programs have revenues and expenses. But something else needs to be factored in. Donations from alumni and other sources need to be considered. Perhaps we should include an intangible asset - goodwill. (Not the goodwill generate by an acquisition.) Perhaps this goodwill affects the pool of parents and students selecting a college. When it is all said and done UConn women’s basketball program returns a huge profit.
The lack of corporate profitability in women’s basketball should not be surprising. Only two sports consistently return a profit and generate the highest revenues - football and men’s basketball. Presumably a university such as UConn views its successful basketball programs as an extension of its marketing and advertising programs. In 2010 UConn had a pool of 22,000 freshmen applicants. In 2016 the available pool of freshmen applicants increased to 36,000. In 2001, UConn’s undergraduate enrollment was 13,251 students, today; the school’s enrollment is 23,407. I’m guessing UConn believes it successful women’s basketball program is at least partially responsible. (However, considering how students must be bribed to attend the women’s games with giveaways, this seems an optimistic belief.
) UConn’s administrators do have some evidence. In 2014, the year of the double NCAA championship for men and women, UConn received $81M in donations which was a new record. In every year since 2014, UConn has received in excess of $77M in donations. Victor Matheson, a sports economist and professor at the College of the Holy Cross in Massachusetts, said: “The (
UConn women’s basketball) team has probably generated more headlines than the rest of the school combined. And if you can guarantee this sort of success, that’s a pretty good return on the investment.”
An October 2016 study of NCAA athletic data says in 2015 only 2% of all Division I football and men’s basketball programs generated a profit. No women’s basketball team generated a profit in 2015. Also 122 of these teams reported an average loss of just shy of $1M. (UConn women’s basketball program failed to deliver a corporate profit in 2014 and 2015.)