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[QUOTE="AZHuskiePop, post: 5071673, member: 1609"]
There is only one reason Yormark is interested in UConn and his insticts were proven correct. $$$$$$$$$$$
Currently the Base B12 deal -minus NCAA and Football Playiff distribution, is worth $31,000,000 per team 
Even at the high end of 25%  of that contract for BB that’s < $8,000,000 per team 
The Big East Contracts with significantly fewer eyeballs and teams that don’t command much of any market are averaging $7,00,000 per team
He figures if a team like UConn’s worth is at least double that number . 
Than with a collection of strong   teams in a major conference , basketball's has much greater worth than most assume 
Even if the next football only contract is worth. the same amount in the $30,000,000 range 
If he can get $15,000,000 to $20,000,000 per team for basketball plus other sports it’s a huge conference win . 
   The other thing where UConn has a huge advantage is not only the men being one of the 1/2 Dozen premier teams but a Women’s team with their  own fan base 
that probably has a bigger following than many of their current brands 
   Add to that UConn gets them into the NE 
and major media and recruiting 
That Would be my pitch if I’m a 
UConn. consultant.
 Notice I never once mentioned football 
.
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Verification

First name of men's bb coach