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[QUOTE="Exit 4, post: 5066562, member: 2268"]
1) Its Yormark & Endeavor, his consulting team that is pushing for UConn more than the B12 itself.
2) They know the value of UConn Mens and Womens BB in the northeast, particularly in markets like NY.   In fact, UConn's Womens program performs, from a media standard point, as if it was a second above average Mens program.   When you buy UConn you get basically two basketball assets for the price of one.   We have the facts to support this and we are selling it.
3) ESPN is (finally?!?) willing to help in a meaningful way, making this financially viable.  Every expansion/move in conf realignment has required willing media partners.   Not clear we have had the financial support in the past.
4)  Adding UConn gets their conf brand into a completely new and very large northeast market (builds on large markets with TX & FL).   Yormark is clear in that video clip posted this evening he is valuing new markets.   More markets is good for ideas such as the All State naming plan.
5) Why now?  Get us in now to help juice that next contract in 2031.   Get us now for better leverage when some other ACC schools become available.
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