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[QUOTE="nelsonmuntz, post: 5065069, member: 833"]
I am much more lukewarm on this move than I have been about prior potential moves.  I have major concerns about both college football's long-term economic viability for a large number of schools, and the Big 12's viability.  Within a couple of years, it could cost $50 or $60 million a year to run a high level college football program.  I think there are many current P4 programs that may step back when this becomes apparent.

College football "drove the bus" when players weren't getting paid and football programs were just revenue without labor expenses.  That has changed, and could get out of control.  Basketball has a handful of players, some of whom can be relatively cheap, and a small coaching staff, against 13-15 home games for top 50 programs.  Football is 7 home games, at least one of which doesn't draw or get watched, had at least 85 scholarships plus a huge coaching staff.  With NIL, you can have rosters of 100 or 125 players that are effectively if not officially on scholarship.

And every program is competing with SEC schools that wouldn't think twice about paying a backup CB $200,000/year just so another program doesn't get him.  Basketball will likely be a lot more profitable than football, on average, going forward.
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